Download The Magic of Tiny Business: You Don't Have to Go Big to Make a Great Living
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The Magic of Tiny Business: You Don't Have to Go Big to Make a Great Living
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Audible Audiobook
Listening Length: 2 hours and 43 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Berrett-Koehler Publishers
Audible.com Release Date: April 13, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B07CFTT2V9
Amazon Best Sellers Rank:
I really do enjoy and respect the author's story, her ethics, and the eco product line she built, but that's mostly what I got from this. She gives some examples here and there related to her own business, and any brief ideas for the reader are pretty generic (80/20 rule for example). I guess I was just really hoping there would be more meat to this book, but I'm also an information consumer to the max, so maybe I'm just over-read. I'm a "tiny" business owner too (although I think my companies would fall under "micro", the businesses described in this book didn't scream "tiny" to me) and I was looking for something to recommend to women I mentor with more direct concepts, methods and examples.
As an artist and owner of my own tiny business, I was hoping to love this book. So much of what's written about small businesses seems to be focused on "growing your empire" and "scaling up," but I've come to realize that I never want to be a big business with dozens of staff and multiple locations - I just want to make a good living. My first career was focused on training staff, hiring the right people, managing processes and projects and people and everything but the thing I wanted to make/do. So this time around, I'm focused on staying tiny through strategic focus of all my skills and resources. I want to make a living without the headaches of staff, manuals, meetings, manufacturing, IT departments, and team building. That means laser focus on my core competencies, strategic allocation of dollars and time, and making difficult decisions about what to say "no" to.I wanted to find tips and lessons learned from someone who'd done the same, and the title gave me a lot of hope I'd find that here. That is not what this book is about, despite the title.First off, her definition of "tiny business" is not mine. In fact, about halfway through the book she talks about growing to $2.2 million in revenue, with seven people on staff (including herself) and outsourced manufacturing (India, I think). She talks about leveraging tens of thousands of dollars invested in trade shows, producing thousands of units, getting featured on Oprah, etc. Basically, it's the story of any small business you might see on Shark Tank. She finds her niche, exploits a market need, drives down her costs, and scales up through strategic investment.And then there's the 'lessons learned" content. She makes the point several times that you need to keep your eye on your company vision (she calls it your "why"), and weigh every decision against that "why." She says you need to think through what you want your business to bring you, and re-evaluate periodically to make sure you're getting what you want out of it. You're supposed to get outside your comfort zone. Network (she calls it "listening and learning") to make connections. Take calculated risks. If you've read any other books on business, you've seen this before. As a former business strategist, I used to teach it, and know you can find this information in countless places.But that's not my biggest obstacle to enjoying this book, because even the oldest tropes can seem new if they're reframed in a way that inspires you to think differently. But that's not the case here, and it leaves me wondering what her point was. This book is part personal essay on how she grew her business; part how-to with a few inadequately-explained "exercises" sprinkled through the chapters; part inspirational/motivational "if I can do it, you can" stories; and part common sense. Her differentiator appears to be her insistence that her business not run her life. Fair enough, but calling the book "Tiny Business" is misleading if it's really more "Run Your Business, Don't Let Your Business Run You."Finally, the chapters read like stream-of-consciousness podcast episodes, with loose organization that will defy you to go back and find that one nugget you vaguely remember and want to revisit later. The saving grace is that this is one of the shortest books on business I've ever seen (although longer than that Gawds-awful "Cheese" book), so you'll have no trouble either skimming through it, or flipping through later to find that one call-out that spoke to you.If you're a fan of "How I Built It" podcasts, this might be right up your alley as more of the same. If you've never read books on business before, you may find quite a bit to inspire you. But if you want to find a roadmap to tiny success, and a guidebook for staying tiny while making a living doing something you love, keep looking.
Women in business: There are three reasons why I think you should read this book:1. It’s about making a (great) living while still giving you the space to live2. It’s about learning to (and being energized by) saying “no†to what does not serve your business and your life3. It’s about growing in communityI own a small business and I am a woman. While men can also benefit from these messages as well, I find her ideas about forging a new path especially applicable to me. The Magic of Tiny Business, written by a very successful female entrepreneur, showed me what this new path could look like. While she doesn’t label her approach as feminine, to me it has definite feminine appeal in her focus on life and family values all the while managing your business and money, her emphasis on being clear with saying “no†(something that I as a woman definitely need help with!) and her belief in the power of community and relationships to grow business and enrich your life- very inspirational!
I wish this book has been required reading in business school for my 3 millennial children! The Magic of Tiny Business was a breath of fresh air compared to the dry books on entrepreneurship that are a struggle to get through. Using a real-world example to explore the journey of building your own business from scratch is so much more applicable and engaging. I also love how short the book was compared to so many entrepreneurship tomes that basically scare you out of wanting to do anything risky.While The Magic of Tiny Business acknowledges the risks of starting your own business, I think its “magic†is in how the author set out to mitigate these risks from the start by keeping her business focus “tiny†and ensuring that her values stay front and center, whether that was in who she partnered with or in her commitment to being home (almost) every night for dinner with her family. This balanced approach to entrepreneurship is sorely needed. I'm glad my children can start their businesses knowing that it doesn’t have to be all or nothing.
Loved this book! The author has a great story, one which I think many of us working in the job world could learn from. A lot of people want to start their own business but have these fears. Fearing lack of knowledge or maybe the business won't generate the income we get from our current job. But the author shows us that it is possible. Mistakes and all, she did it and helps us understand how we can too. It is possible to design a business, like the author has done, to suit her life and passion...and profit.I also love the laser focus and clarity that this book has helped me to bring to my business as well. Helping me cut out the clutter and keeping the focus (but not the vision). “Tiny†has been liberating for me in my work and I loved reading about how the author made it work for her over decades. Eco Bag Products has been around since the 1990s and as founder, the author’s business journey is a real inspiration for entrepreneurs or would be entrepreneurs who are sitting on the fence.
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